TDPK Bootcamp #4: Grow your App Business with Google

TDPK Bootcamp #4: Grow your App Business with Google

Date: Wednesday Dec 12
Time: 13:00 - 16:00
Location: True Digital Park @ Siam Soi 2
Language: Thai / English
Speaker(s): Yuting Liu - Apps Growth Manager at Google, Eve Punlertputtanakorn - New Business Development Manager at Google, Bank Wanachaikiat - Business Strategy Manager at Google Admission fee: 0,00


About our event

As mobile phones continue to take center stage in our work and daily lives, the number of apps vying for our attention and use have also skyrocketed. There are now over 3.2 million apps on Google Play and over 2 million apps on the App Store. With so many apps looking to occupy space and time on your phone, how do you allow your app to be discovered, or more importantly, how do you allow you app to be discovered by the right people and the right time?

Furthermore, who are the right people, and how should we define them for our user acquisition strategies? In this event, we will help you answer those questions and will share the framework in which you should use to structure your apps’ growth. You will also learn about how you can leverage Google’s Ad products to translate your app user’s insights into profits for your app business. Join us in growing your app business with Google.


Agenda

12.30 PM : Registration
1.00 PM   : Thailand App Landscape (Thai)
1.30 PM   : App Growth Framework (English)
2.15 PM   : UAC: Leveraging Machine Learning for App Growth (Thai)
3.00 PM   : Break
3.15 PM   : UAC Campaign Creation Demo (Thai)
3.45 PM   : Q&A and Feedback Form
 

About our speakers

Yuting Liu - Mobile Apps Growth Manager at Google
Yuting works with mobile app developers and marketers across Southeast Asia grow their business through understanding their users’ behaviors and finding more valuable users.

Eve Punlertputtanakorn​ - New Business Development Manager at Google
Eve is from Google’s new business development team; working with brands in Thailand to craft out digital strategy and drive implementation to reach and engage with their audience online. Prior to joining Google, Eve worked at True Digital & Media platform.

Bank Wanachaikiat - Business Strategy Managet at Google

Bank is currently a Business Strategy Manager at Google. His main focus is in accelerating growth for Small and Medium businesses through performance marketing solutions and digital audience strategy. Before joining Google, Bank led a regional user-acquisition online marketing channel for the biggest e-commerce company in SEA. Bank is an expert in Performance Marketing and Digital Marketing Strategy across many industries.


[บรรยายภาษาไทยและอังกฤษ / Session in Thai and English] 
 

CLICK HERE TO REGISTER


(กรุณารออีเมล์ตอบรับจากทาง TDPK เพื่อยืนยันสิทธิ์เข้าร่วมงาน โดยอีเมล์จะทำการส่งไปให้เฉพาะผู้ที่ได้เข้าร่วมเท่านั้น)


**Noted : Limited only 80 seats

 See you there!

 

 

 

Register